Open Why You Are Irreplaceable
WHY YOU ARE IRREPLACEABLE
My favorite TV show (maybe of all time) is Mad Men, which aired on AMC from 2007-2015.
It's a period drama about an advertising agency in the 1960s, and as I have found myself obsessed with that decade throughout my life, I watch it from start to finish, over and over.
In one of the episodes, the ad agency Sterling Cooper is making an ad for the diet drink "Patio," which would later become Diet Pepsi.
Their strategy was to do a copy, frame for frame, of the opening of Bye Bye Birdie. However, the song would be about "Patio," rather than the original Bye Bye Birdie lyrics.
"Bye bye sugarrrrrr!" 🎶
Yet, when the ad was done, the people at Pepsi said that while it was an exact copy, it just wasn't right. They acknowledged the work was well done, but something was "not right about it."
After they left, one character affirmed:
"It's true. It's not right. It doesn't make any sense. It looks right. Sounds right. Smells right. Something's not right. What is it?"